March 2002 - Posts

• Mar 23 2002  •  Promotions

  The age of alliances

  Nancy Padberg - Promotions

  Business is experiencing a new age -- the age of alliances. Companies are looking for a business or marketing partner who is trying to reach the same targets -- then teaming up to share resources. The problem is, alliances often fail. Most from lack of... no comments

• Mar 23 2002  •  Direct Marketing

  Are there any great 800 numbers left?

  Shelly Walker - Account Leadership

  While they are hard to come by, you can still get one if you know where to look. There are services such as www.mytollfreenumber.com which own blocks of memorable 800 numbers (as well as 888, 877 and 866). Depending on your needs, you can find a premium 800 number to use for specific geographic areas only (businesses across the country can share the same toll-free number, while having exclusive rights to the toll-free number for calls originating in selected zones) or for the entire United States.... no comments

• Mar 23 2002  •  Advertising

  The color of success

  Mike Cunningham - Creative

  Remember in the Wizard of Oz when Dorothy opened the door of her tornado-tossed home and stepped into a world of bright, rich color? MGM knew the power of using color to get attention.... no comments

• Mar 04 2002  •  Research

  Should you research

  Glenn Schieke - Operations

  Before initiating any research study, ask yourself these questions: Exactly what am I trying to accomplish with the research? Will this research be conducted once, or will it likely be repeated in the future so that it can be used as a benchmark for tracking... no comments

• Mar 04 2002  •  Public Relations

  Another hoax? Check it out.

  Judy Lynes - Public Relations

  A business colleague sends you an e-mail with a heartwarming story that you are asked to pass on to everyone you know. And then another well-intentioned e-mail spells out dreadful things that Company X is doing and encourages you to forward the e-mail... no comments