February 2002 - Posts

• Feb 23 2002  •  Public Relations

  A three-minute guide for handling a media interview

  The Phelps Group

  The message that follows is a simple one. It contains basic tips on conducting interviews. Newcomers to the process should carefully read this information. Even seasoned professionals may wish to review it from time to time. Being interviewed is an art... no comments

• Feb 23 2002  •  Promotions

  Why more companies are cross-promoting

  Joe Hartnett - Cross-Promotions

  It's called several things -- cross-promotion, fusion marketing, partnership marketing. And it has increased dramatically over the past decade. Why the growth? First, it works. Even the most mass of mass marketers -- the large packaged goods companies... no comments

• Feb 23 2002  •  Direct Marketing

  Turn your DBase into an INFOBase

  The Phelps Group

  If you found out that eight out of every ten dollars of your profits came from only twenty percent of your customers, what would you do?... no comments