January 2002 - Posts

• Jan 23 2002  •  Public Relations

  Don't send that press release

  The Phelps Group

  How do publicists get coverage in the media? Ask most people and they'll say "by sending out a press release." While some press releases are good for announcing news, most of the time they are over-used. Today's media operates with a... no comments

• Jan 23 2002  •  Public Relations

  Put down that shrimp!

  The Phelps Group

  Just because your meetings and events budget has shrunk, you certainly don't want it to look as though you're skimping. Here are a few ideas to keep up your image with less cash: Don't try to fit your budget within a printed banquet menu.... no comments

• Jan 23 2002  •  Promotions

  Tsunoyfporn

  Joe Hartnett - Cross-Promotions

  That's not a typo. It's a wonderful old Yiddish word I'd like to borrow to describe the role of the modern cross-promotion marketing specialist. Tsunoyfporn, pronounced soo-noyeff-paw-ren, translates literally, "to find a mate."... no comments

• Jan 23 2002  •  Promotions

  Sales energy

  The Phelps Group

  Your product is as good as you can manufacture it. Your sales organization is humming. Your ad campaign is effectively reaching your target markets. But there is still a nagging feeling you ought to be doing more. You may need a carefully crafted sales... no comments

• Jan 23 2002  •  Interactive/Online

  Remember al those search engines? Only the strong survive

  The Phelps Group

  Yahoo is still the best known of search engines. In case you haven't submitted to Yahoo yet, their fee has dramatically changed from a one-time charge of $299, to an annual recurring fee of $299 per year. This took place on January 1st. If you're... no comments

• Jan 23 2002  •  Interactive/Online

  FTC says: quit the deception and misleading rankings in search engines

  The Phelps Group

  When we "ask" a search engine for specific information, do we know if we're really getting the best, most accurate results?... no comments

• Jan 23 2002  •  Integrated Marketing, Interactive/Online

  You've got to be integrated

  The Phelps Group

  A friend of ours said, "IMC" is like apple pie. What's not to like about it? Of course companies want their marketing communications plans to be coordinated under the same general strategies."... no comments

• Jan 23 2002  •  Integrated Marketing

  Marcom wheel

  The Phelps Group

  At The Phelps Group, this chart serves as a reminder to us of the elements crucial to our clients' marketing plans. You may find it useful, too.... no comments

• Jan 23 2002  •  Branding

  Brand building

  Joe Phelps - CEO

  Why have your customers chosen you? Chances are it's because of your brand. ... no comments

• Jan 23 2002  •  Integrated Marketing

  Getting the message heard

  Joe Phelps - CEO

  As marketing professionals, you and I talk about reaching a customer through advertising, publicity and sales promotion. But do consumers really differentiate between them?... no comments