The Phelps Group Creative Strategies Blog - All Comments

re: Create loyalty that’s rewarding

Kelly Lopez — Thu, 21 Jul 2011 15:31:55 GMT

Great article; a concise how-to on creating stickiness. Thank you, Harvey!

re: Measuring social media success

Roger J. Mour — Tue, 07 Dec 2010 06:38:22 GMT

Nicole, a very fitting and perfectly written article. Thank you for the insight!

Roger

re: Why are you following us?

Al Strong — Thu, 19 Aug 2010 22:35:48 GMT

Someone needs to be able to make these social networks useful for the business world.

With the exception of Linkedin, there are very few networks that have business value.

re: Who gives a about the Oxford comma?

Will Shepler — Thu, 19 Aug 2010 18:32:29 GMT

BOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO! I will never let it die. Those who omit it are simply lazy, short-sighted, and contributing to the downfall of our language.

re: Do you have Waldo Envy? Do you ask strangers, "Please rob me?"

marie — Mon, 21 Jun 2010 17:33:49 GMT

I guess I have Kevin Envy now after reading this very insightful piece on social media. Privacy is definitely a good thing. Thanks for keeping us up to date on this.

re: Do you have Waldo Envy? Do you ask strangers, "Please rob me?"

Jill Kaplan — Mon, 21 Jun 2010 16:28:21 GMT

I had no idea - that is crazy!

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re: Truth sells

Dan Rime — Thu, 26 Nov 2009 01:39:04 GMT

"Truth sells" is a good observation. Why don't you send it to State and Federal elected officials too?

re: Time for a tantalizing title

Ed Rockey — Tue, 27 Oct 2009 21:04:30 GMT

Keen idea.

A progressive software development company offers this name-your-title option, and one enlightened soul chose: "Minister of Progress".

re: Let your footage do the walking

Maria Brenner — Wed, 12 Aug 2009 21:02:21 GMT

Great point, Mark. As a rule, our clients retain full ownership of any original footage we shoot on their behalf (unless we specifically agree otherwise). This is not the case with all agencies, and the “ownership” of stock footage can be more complex, so thank you for bringing it up!

re: Let your footage do the walking

Mark Harmel — Fri, 07 Aug 2009 05:42:05 GMT

Don't forget to educate the client that ownership of the footage costs a LOT more and an extended license is more money as well.

You want to do this education at every stage or you have a very unhappy client when they think that the extra cost s a few hard drives.

re: When little things mean a lot

W.T. 'Bill' McKibben - Ethics-Guru.com — Thu, 25 Jun 2009 13:27:46 GMT

Kirsten,

This is so obvious, but so true.

In this age with nearly everyone creating their own verbiage it's even more important for our discipline to make sure that every page that leaves our doors reflects our ability to use the language.

Thanks for this reminder!

Bill

re: Google Wave: Is social media convergence finally here?

Annika Hylmo - The Insight Generation — Wed, 24 Jun 2009 23:34:43 GMT

Google Wave, in its current state of development comes across as a bit of a mess. When the pieces are in place, it is very likely pointing us to the future of social media. It is also pointing us to the next wave of seamlessly integrated work and personal activity and toward the much-needed overhaul of companies with younger generations of employees (think Generation X and Millennials/Generation Y) who are used to and comfortable working in converged environments. The challenge will be to bring older workers (Baby Boomers) up to speed.

Of course, it’s not just a question of comfort-level working in the new space, but also an ability to actually navigate communicating in it. Real time translation does not mean that people will be good at intercultural communication, for example, and with multiple simultaneous feeds, the question is still whether human beings are physiologically capable of processing it all at once. There is an inherent danger in information overload that Google and users will have to address.

Perhaps the biggest impact of Google Wave, though, is the question of where a company has value. Google opened up the platform via open-source to developers who are now free to keep building on what Google started. The platform sets itself up for similar collaboration opportunities, challenging the boundaries of intellectual property that goes beyond file sharing. That raises an interesting question of where a company adds value and will force the next generations of leaders to create new value propositions. And of course, all of this is coming our way sooner rather than later.

re: Google Wave: Is social media convergence finally here?

Ray Slayton — Wed, 24 Jun 2009 18:27:00 GMT

Try Xobni...it's a wonderful interface. Give it a go!

re: Social media mayhem — lessons from British Airways and Virgin Atlantic

Janet L. Rizk — Wed, 06 May 2009 16:08:25 GMT

I thoroughly enjoyed this article Janette!