The Phelps Group Creative Strategies Blog

YouTube... to YouHuge in 3 steps

Maria Brenner - Video Production Specialist — Mon, 06 Feb 2012 20:56:00 GMT

You’ve put a lot of time and effort into making a great video that promotes your brand – but it will get you nowhere if nobody sees it. YouTube is the world’s second-largest search engine and, according to one statistic, the amount of video content uploaded...(read more)

Add Star Power to Your Social Media

Kristen Thomas - Public Relations Specialist — Mon, 17 Oct 2011 21:37:00 GMT

Celebs as media? There are many ways to promote your brand with celebrity endorsements... the latest to hit the scene is Twitter. Not only is it a great way to kick-start the conversation online, but it also allows you to measure ROI, like you would on...(read more)

How Balanced Are You?

Kristen Thomas - Public Relations Specialist — Thu, 06 Oct 2011 21:12:00 GMT

Imaginative, interesting, inspiring, observational and even scientific, Everynone's Symmetry struck a chord with a deep and creative look into the simplicity and balance of virtually everything. Opposites: actions and reactions, karma, or whatever...(read more)

Ads on Social Games Overtake Banner Ads

Kristen Thomas - Public Relations Specialist — Wed, 28 Sep 2011 22:13:00 GMT

CityVille, one of the most popular social network games, has seen the number of monthly active users reach 77 million — more than the total population of France and Sweden. This and other relatively new social games are accelerating the trend with their...(read more)

A "Pinteresting" Site for Retailers

Tori Young - Team Leader — Thu, 08 Sep 2011 15:09:00 GMT

A new social media site is bringing together like-minded people with products they love in a fresh and innovative way. Retail marketers, meet a possible new best friend - Pinterest.com . Pinterest allows users to organize and share images they find on...(read more)

My formal training in PR began when I worked as a bartender

Kristen Thomas - Public Relations Specialist — Tue, 02 Aug 2011 17:37:00 GMT

I learned the essentials to being a good PR pro when I slung drinks at a seafood dive. Be persuasive, clear and enthusiastic Whether it's greeting a guest who sits at the bar or securing approval on a PR proposal, both are best done with energy and...(read more)

Will interactive Web 3-D ever die?

Armand Kerechuk - Art Director — Tue, 12 Jul 2011 16:14:00 GMT

It can be amazing, allowing you to view and interact with an object or scene in all perspectives. So why isn't it used by more brands? Well, there are a few reasons: It has a bad history, some don't believe it's necessary on the web and others...(read more)

Create loyalty that’s rewarding

Harvey Kaner - Team Manager — Tue, 12 Jul 2011 16:04:00 GMT

Affinity programs are designed to promote a long-term relationship and affect shoppers' buying habits. Three out of four Americans participate in some kind of rewards program — but the trick is winning them over. Choose an appropriate strategy . Referrals...(read more)

To YELP or not to YELP? Three ways to use it.

Kristen Thomas - Public Relations Specialist — Mon, 11 Jul 2011 20:33:00 GMT

According to Experian's figures and study on the factors that influence purchase decisions, online consumer reviews come in as the third most authoritative, with Yelp.com as the consumer portal leader. Reaching 45 million visitors in January 2011...(read more)

"The greatest marketing trend in the world"

Shari Lesser - Public Relations Specialist — Mon, 20 Jun 2011 17:41:00 GMT

Filmmaker Morgan Spurlock, known for his documentary, "Super Size Me," is back -- delving into entertainment-based marketing in his newest movie, "POM Wonderful Presents: The Greatest Movie Ever Sold." Spurlock's new film is a...(read more)

Twitter's Promoted Products provide new ways to leverage your presence

Kristen Thomas - Public Relations Specialist — Wed, 08 Jun 2011 21:19:00 GMT

With more than 175 million users, 95 million Tweets per day and 370,000 new registrations daily, it is important to understand how to best leverage your business's Twitter presence. In 2010, Twitter revealed new ways advertisers can target users with...(read more)

Dominate your next presentation... in style

Courtney Carr - Team Coordinator — Tue, 31 May 2011 17:51:00 GMT

Presentations direct the way we do business today, so why not dominate the practice - by using tablet computers (like iPads) to enhance the interactivity of your presentation? Businesses are increasingly running presentations on tablets, which often prove...(read more)

Measuring social media success

Nicole Griffith - Account Management — Tue, 23 Nov 2010 04:05:00 GMT

How do you measure the success of your brand's social media efforts? It depends on your goal. It's tempting to simply look at your fan and follower count; however, unless your only goal is to win a popularity contest, it's not always the best...(read more)

Can you make the logo BIGGER?

Amber Bryan - Team Leader — Tue, 23 Nov 2010 04:02:00 GMT

In light of the current logo uproars faced by both GAP and MySpace , now is an opportune time to address the perennial graphic design question asked of advertisers: Can you make the logo bigger? We've all heard it. There are even several spoofs about...(read more)

What is user-experience design?

David Yoon - Interactive Design — Tue, 23 Nov 2010 03:59:00 GMT

You're probably familiar with terms like graphic design and website design, but what about user-experience (UX) design? What does this encompass? UX strives to create interfaces that meet users' needs, no matter what the platform - website, mobile...(read more)