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• YouTube... to YouHuge in 3 steps

  You’ve put a lot of time and effort into making a great video that promotes your brand – but it will get you nowhere if nobody sees it. YouTube is the world’s second-largest search engine and, according to one statistic, the amount of video content uploaded... Posted Feb 06 2012, 12:56 PM by Maria Brenner - Video Production Specialist with | with no comments Interactive/Online, Social Media, Broadcast

• Add Star Power to Your Social Media

  Celebs as media? There are many ways to promote your brand with celebrity endorsements... the latest to hit the scene is Twitter. Not only is it a great way to kick-start the conversation online, but it also allows you to measure ROI, like you would on... Posted Oct 17 2011, 02:37 PM by Kristen Thomas - Public Relations Specialist with | with no comments Marketing, Interactive/Online, Promotions, Social Media

• Ads on Social Games Overtake Banner Ads

  CityVille, one of the most popular social network games, has seen the number of monthly active users reach 77 million — more than the total population of France and Sweden. This and other relatively new social games are accelerating the trend with their... Posted Sep 28 2011, 03:13 PM by Kristen Thomas - Public Relations Specialist with | with no comments Marketing, Interactive/Online, Advertising, Promotions, Social Media

• A "Pinteresting" Site for Retailers

  A new social media site is bringing together like-minded people with products they love in a fresh and innovative way. Retail marketers, meet a possible new best friend - Pinterest.com . Pinterest allows users to organize and share images they find on... Posted Sep 08 2011, 08:09 AM by Tori Young - Team Leader with | with no comments Integrated Marketing, Marketing, Interactive/Online, Creative, Advertising, Branding, Culture, Promotions, Technology, Social Media

• Twitter's Promoted Products provide new ways to leverage your presence

  With more than 175 million users, 95 million Tweets per day and 370,000 new registrations daily, it is important to understand how to best leverage your business's Twitter presence. In 2010, Twitter revealed new ways advertisers can target users with... Posted Jun 08 2011, 02:19 PM by Kristen Thomas - Public Relations Specialist with | with no comments Interactive/Online, Social Media

• Measuring social media success

  How do you measure the success of your brand's social media efforts? It depends on your goal. It's tempting to simply look at your fan and follower count; however, unless your only goal is to win a popularity contest, it's not always the best... Posted Nov 22 2010, 08:05 PM by Nicole Griffith - Account Management with | with 1 comment(s) Marketing, Advertising, Social Media

• Hey, what's that thing?

  It's a two-dimensional bar code usually called a QR (Quick Response) code. Created in the early 1990s for inventory tracking, QR codes are now used in B2C and B2B marketing. QR codes store information that can easily be deciphered by open-source software... Posted Nov 22 2010, 07:55 PM by Will Shepler - Team Manager with | with no comments Marketing, Interactive/Online, Advertising, B2B, Direct Marketing, Technology, Social Media

• Supercharge your brand with online video

  According to Nielsen, more than 9 billion video streams were viewed in the U.S. in March, and demand is growing. Here are some tools to get those eyes on your video. Aggregators : Sites like YouTube, Vimeo and funnyordie stream your video and make it... Posted Aug 11 2010, 06:42 PM by Maria Brenner - Video Production Specialist with | with no comments Marketing, Interactive/Online, Advertising, Production, Technology, Social Media

• Four simple tips for writing online

  1. Don't overshare - People post too much information. Twitter and Facebook make it easy to dash off a tweet or status update and you may not think about possible ramifications. Tweeting about confidential or personal information can backfire. 2.... Posted Aug 11 2010, 06:40 PM by Harvey Kaner - Account Management with | with no comments Marketing, Advertising, Social Media

• Why are you following us?

  Social media is all the rage in the marketing world, but what do consumers really want out of "liking" or "following" your brand? While it's true that most consumers expect to receive some sort of special offer, many - including... Posted Aug 11 2010, 06:35 PM by Lauren Kahner - Team Leader with | with 1 comment(s) Marketing, Interactive/Online, Promotions, Social Media

• How to build trust in social media: Be responsive

  Everyone recognizes that trust is paramount for establishing credibility in social media messaging. But how do you build trust in a medium where online identities may be little more than a logo and a few lines of copy? If you text, you already know: responsiveness... Posted Jun 09 2010, 11:34 AM by Tom Rector - Messaging with | with no comments Interactive/Online, Business, CRM, Social Media

• Do you have Waldo Envy? Do you ask strangers, "Please rob me?"

  Well, if you use location-based social networking services such as Foursquare, Gowalla or Yelp, among others, you might just have the newest sharing syndrome: Waldo Envy. Forbes blogger David Pell points out "…there is an increasing number of people... Posted Jun 09 2010, 11:27 AM by Kevin Brockett - Social Media Specialist with | with 2 comment(s) Interactive/Online, Technology, Social Media

• Focus groups on steroids

  Much has been said about utilizing social media for market research, such as mining tweets for customer input but companies can use the concept of a social network to conduct market research more actively, with market research online communities (MROCs... Posted Jun 09 2010, 11:24 AM by Glenn Schieke - Operations with | with no comments Interactive/Online, Research, Social Media

• Consistent brand experience = social payoff

  Now that social networking has become the No. 1 activity online, and 78% of consumers trust peer recommendations, the strength and consistent meaning of your brand is more important than ever. Your customers seek to engage and they want to share their... Posted Apr 09 2010, 03:04 PM by Michelle Adelson - Brand Strategist with | with no comments Marketing, Branding, Business, Social Media

• Building a brand one login at a time

  Thanks to the Web and a surge of social media, communications between the consumer and producer has shifted. We now have the opportunity to glance at what the average consumer says about a brand. Take for example "The Turnaround" campaign launched... Posted Feb 08 2010, 04:23 PM by Theo Pizza - Digital Developer with | with no comments Interactive/Online, Advertising, Social Media