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• Focus groups on steroids

  Much has been said about utilizing social media for market research, such as mining tweets for customer input but companies can use the concept of a social network to conduct market research more actively, with market research online communities (MROCs... Posted Jun 09 2010, 11:24 AM by Glenn Schieke - Operations with | with no comments Interactive/Online, Research, Social Media

• Hispanic shoppers are buying more private label brands

  A recent study reports that private label brands account for 31% of household grocery expenses among Hispanics, averaging $172 monthly. Household income doesn't affect the amount spent, as Hispanics earning $50,000+ spend the most, at $195. Offering... Posted Apr 09 2010, 03:10 PM by Sofia Escamilla - Media Strategist with | with no comments Marketing, Advertising, Branding, Culture, Research

• Saying what you mean . . . and meaning what you say

  When Vice President Joe Biden announced on national TV earlier this year that he wouldn’t recommend taking a commercial flight or riding in a subway car because the swine flu virus can spread in confined places, he touched off a major uproar, particularly... Posted Nov 25 2009, 01:09 PM by Bill Krenn - Media Trainer with | with no comments Research

• How to measure social media

  The great thing about online marketing is that it's measurable. And, thanks to social media, it has pushed us beyond a simple analysis of impressions, unique visitors and visits — now, the quality of the interaction and the relationship with the site... Posted Oct 22 2009, 10:50 AM by Aimee Shramko - Team Manager with | with no comments Interactive/Online, Research, Social Media

• Get your message to really stick

  Could those colored sticky notes you have at your desk possibly be one of the most powerful tools at your disposal? Social scientist Randy Garner recently sent out a survey and, in some form, a request to complete them. Some of the surveys went with only... Posted Nov 21 2008, 06:03 PM by Shelly Walker - Account Leadership with | with 1 comment(s) Research, Business

• How do you spell results?

  We're all familiar with the traditional ways to measure marketing success from sales reports to phone inquiries to website visits. But here’s another measure reported to us by our City of Hope client. In a recent local Spelling Bee, a precocious little... Posted Oct 17 2008, 02:17 PM by Howie Cohen - Messaging with | with no comments Branding, Research

• Why consumer feedback rules

  How would you rate your company on creating consumer feedback loops? Yes, customer feedback can be scary and, sometimes, the truth hurts. But, in the end, listening to customers and putting their feedback into product development pays off with loyalty... Posted Sep 02 2008, 11:53 PM by Hank Shaw - Account Leadership with | with no comments Research

• How to survey 1,000 people

  Most advertisers recognize the value of consumer research in making more timely and accurate marketing decisions. However, cost and timing considerations have prohibited many from using this valuable tool. Fortunately, there are alternatives. One particularly... Posted Apr 23 2002, 05:27 PM by Glenn Schieke - Operations with | with no comments Research

• Should you research

  Before initiating any research study, ask yourself these questions: Exactly what am I trying to accomplish with the research? Will this research be conducted once, or will it likely be repeated in the future so that it can be used as a benchmark for tracking... Posted Mar 04 2002, 05:25 PM by Glenn Schieke - Operations with | with no comments Research