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• My formal training in PR began when I worked as a bartender

  I learned the essentials to being a good PR pro when I slung drinks at a seafood dive. Be persuasive, clear and enthusiastic Whether it's greeting a guest who sits at the bar or securing approval on a PR proposal, both are best done with energy and... Posted Aug 02 2011, 10:37 AM by Kristen Thomas - Public Relations Specialist with | with no comments Public Relations

• Who gives a <bleep> about the Oxford comma?

  Who says no one cares about punctuation anymore? When indie rock band Vampire Weekend made a recent appearance on "The Colbert Report," the host took the group to task for its song "Oxford Comma," which opens with, "Who gives... Posted Aug 11 2010, 06:37 PM by Kristen Thomas - Public Relations Specialist with | with 1 comment(s) Marketing, Public Relations, Advertising

• When little things mean a lot

  In today's fast-paced, first-impression marketplace, clear and concise communication is key. In trying to get a message out quickly, however, "correct" is often left out of the equation. By not taking the time to ensure that all messaging... Posted Jun 15 2009, 02:50 PM by Kristen Thomas - Public Relations Specialist with | with 1 comment(s) Marketing, Public Relations, Business

• For applause, pause

  Ever finish a presentation feeling that your audience didn't fully grasp your message? What could you have done to get the people hanging on your every word? Presentation coach Sims Wyeth explains how pausing throughout your speech could be the answer... Posted Jun 15 2009, 02:30 PM by Stacy Dominguez - Team Manager with | with no comments Public Relations, Business, Career

• PR+Advertising+Promotions: 1+1+1 = 5

  Are your PR people communicating the same key message points as your advertising specialists? Are they on the same page as your sales promotion people? Are they all working from the same brand-building strategies? Evaluating the successes and failures... Posted May 19 2009, 04:39 PM by Joe Phelps - CEO with | with no comments Integrated Marketing, Marketing, Public Relations, Advertising, Promotions

• We’d like to hear from you!

  Doritos launched a $3-million Super Bowl commercial that was written and directed by the winners of its "Crash the Super Bowl" contest. TurboTax ran a similar, highly publicized contest in 2007 . It's a trend that will continue to grow,... Posted Mar 11 2009, 10:13 AM by John Leung - Interactive with | with 1 comment(s) Marketing, Public Relations, CRM

• Social media mayhem — lessons from British Airways and Virgin Atlantic

  Once you’ve entered the world of social media, how do you monitor online activity from employees, consumers and traditional media — all of which can impact your company’s perception? The answer is to actively monitor posts on blogs and social media networks... Posted Jan 30 2009, 12:00 PM by Janette Rizk - Public Relations with | with 1 comment(s) Public Relations, Interactive/Online, Culture, Social Media

• Everyone's an expert

  During the last decade, the rush of excitement and empowerment that has come with blogging has led to an increase in choice fatigue. The challenge? Who to believe in all the clutter. But that’s changing. A recent post on Adweek.com entitled " The... Posted Apr 08 2008, 09:41 AM by Bill Threlkeld - Public Relations with | with no comments Public Relations

• Well…if THEY say it’s good…

  When you market a new product or service, credibility is key. Potential buyers want to be assured that what they are buying lives up to the seller’s claims. Think about getting someone other than the manufacturer or seller to say something great about... Posted Apr 02 2008, 01:26 PM by Bill Krenn - Media Trainer with | with no comments Public Relations

• Help! Don't sell — Los Angeles Times reporter Catherine Saillant gives newsroom tips to PR

  Help! Don't Sell — Los Angeles Times reporter Catherine Saillant gives newsroom tips to PR... Posted Feb 19 2008, 04:20 AM by The Phelps Group with | with no comments Public Relations

• How long is long enough?

  The web has brought about big changes in lead times for the media - breaking news now hits instantly. When planning a strategic public relations campaign that still follows traditional schedules, you can impress the media with your public relations savvy by understanding the fundamentals of their lead times. Among print, radio, television and online, lead times can vary considerably - from months, weeks, days to minutes!... Posted Nov 01 2007, 10:55 PM by Kristen Bergevin - Public Relations with | with no comments Public Relations

• It's not over 'til it's over

  How is it that journalists get those juicy quotes or sound bites that the interviewee didn't intend to reveal?... Posted Aug 01 2007, 11:02 PM by Judy Lynes - Public Relations with | with no comments Public Relations

• Pitching journalists in the wake of disaster

  Considering the recent hurricane and fire disasters, here are some tips from Penelope Dunham, producer for ABC-TV's Channel 7 in San Francisco, on how to pitch in the wake of a disaster.... Posted Oct 01 2005, 01:00 PM by The Phelps Group with | with no comments Public Relations

• Make the change from manager to coach

  Struggling with how to transform yourself from a command-and-control supervisor into a coach? Here are four ah-ha moments I've experienced in coaching:... Posted Jun 05 2005, 07:02 AM by Kristen Thomas - Public Relations Specialist with | with no comments Public Relations

• Are you ready to be in the media spotlight?

  Whether you’re doing a one-on-one interview with a reporter, speaking at a press briefing, or responding to media queries during a crisis, it’s essential to be prepared. Responding promptly, fully, truthfully and with confidence and conviction can position you and your company in the most favorable light with your key audiences.... Posted Feb 01 2005, 06:59 AM by Bill Krenn - Media Trainer with | with no comments Public Relations