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• Add Star Power to Your Social Media

  Celebs as media? There are many ways to promote your brand with celebrity endorsements... the latest to hit the scene is Twitter. Not only is it a great way to kick-start the conversation online, but it also allows you to measure ROI, like you would on... Posted Oct 17 2011, 02:37 PM by Kristen Thomas - Public Relations Specialist with | with no comments Marketing, Interactive/Online, Promotions, Social Media

• Ads on Social Games Overtake Banner Ads

  CityVille, one of the most popular social network games, has seen the number of monthly active users reach 77 million — more than the total population of France and Sweden. This and other relatively new social games are accelerating the trend with their... Posted Sep 28 2011, 03:13 PM by Kristen Thomas - Public Relations Specialist with | with no comments Marketing, Interactive/Online, Advertising, Promotions, Social Media

• A "Pinteresting" Site for Retailers

  A new social media site is bringing together like-minded people with products they love in a fresh and innovative way. Retail marketers, meet a possible new best friend - Pinterest.com . Pinterest allows users to organize and share images they find on... Posted Sep 08 2011, 08:09 AM by Tori Young - Team Leader with | with no comments Integrated Marketing, Marketing, Interactive/Online, Creative, Advertising, Branding, Culture, Promotions, Technology, Social Media

• Create loyalty that’s rewarding

  Affinity programs are designed to promote a long-term relationship and affect shoppers' buying habits. Three out of four Americans participate in some kind of rewards program — but the trick is winning them over. Choose an appropriate strategy . Referrals... Posted Jul 12 2011, 09:04 AM by Harvey Kaner - Team Manager with | with 1 comment(s) Marketing, Advertising, Branding, Direct Marketing, Promotions, Business

• "The greatest marketing trend in the world"

  Filmmaker Morgan Spurlock, known for his documentary, "Super Size Me," is back -- delving into entertainment-based marketing in his newest movie, "POM Wonderful Presents: The Greatest Movie Ever Sold." Spurlock's new film is a... Posted Jun 20 2011, 10:41 AM by Shari Lesser - Public Relations Specialist with | with no comments Marketing, Advertising, Promotions

• Why are you following us?

  Social media is all the rage in the marketing world, but what do consumers really want out of "liking" or "following" your brand? While it's true that most consumers expect to receive some sort of special offer, many - including... Posted Aug 11 2010, 06:35 PM by Lauren Kahner - Team Leader with | with 1 comment(s) Marketing, Interactive/Online, Promotions, Social Media

• Show it in Blu

  If you've produced a video in the last year, chances are you shot it in high definition or, perhaps, film transferred to high definition. So why not go all the way and showcase your production the way it was meant to be seen: in vivid HD detail with... Posted Aug 31 2009, 03:01 PM by Chris Wren - Video Production with | with no comments Production, Promotions, Technology

• PR+Advertising+Promotions: 1+1+1 = 5

  Are your PR people communicating the same key message points as your advertising specialists? Are they on the same page as your sales promotion people? Are they all working from the same brand-building strategies? Evaluating the successes and failures... Posted May 19 2009, 04:39 PM by Joe Phelps - CEO with | with no comments Integrated Marketing, Marketing, Public Relations, Advertising, Promotions

• Perk up and perk often

  Want to save time? Interested in getting first dibs on exclusive fashions? Need free parking at the big game? Many companies are betting consumers will undoubtedly and enthusiastically answer "yes" to these questions, as the trend of giving... Posted Oct 17 2008, 02:27 PM by Jason Alloy - Team Manager with | with no comments Branding, Promotions

• Tourism and travel companies: Seeking a good return?

  All businesses want a good return on their marketing investment. Travel and tourism companies are increasingly getting good returns from...a good return! Someone made happy the first time around is likely to return.... Posted Apr 01 2005, 01:00 PM by Jacob Holloway - Interactive with | with no comments Promotions

• The age of alliances

  Business is experiencing a new age -- the age of alliances. Companies are looking for a business or marketing partner who is trying to reach the same targets -- then teaming up to share resources. The problem is, alliances often fail. Most from lack of... Posted Mar 23 2002, 05:10 PM by Nancy Padberg - Promotions with | with no comments Promotions

• Why more companies are cross-promoting

  It's called several things -- cross-promotion, fusion marketing, partnership marketing. And it has increased dramatically over the past decade. Why the growth? First, it works. Even the most mass of mass marketers -- the large packaged goods companies... Posted Feb 23 2002, 05:14 PM by Joe Hartnett - Cross-Promotions with | with no comments Promotions

• Tsunoyfporn

  That's not a typo. It's a wonderful old Yiddish word I'd like to borrow to describe the role of the modern cross-promotion marketing specialist. Tsunoyfporn, pronounced soo-noyeff-paw-ren, translates literally, "to find a mate."... Posted Jan 23 2002, 05:12 PM by Joe Hartnett - Cross-Promotions with | with no comments Promotions

• Sales energy

  Your product is as good as you can manufacture it. Your sales organization is humming. Your ad campaign is effectively reaching your target markets. But there is still a nagging feeling you ought to be doing more. You may need a carefully crafted sales... Posted Jan 23 2002, 05:07 PM by The Phelps Group with | with no comments Promotions