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• Add Star Power to Your Social Media

  Celebs as media? There are many ways to promote your brand with celebrity endorsements... the latest to hit the scene is Twitter. Not only is it a great way to kick-start the conversation online, but it also allows you to measure ROI, like you would on... Posted Oct 17 2011, 02:37 PM by Kristen Thomas - Public Relations Specialist with | with no comments Marketing, Interactive/Online, Promotions, Social Media

• Ads on Social Games Overtake Banner Ads

  CityVille, one of the most popular social network games, has seen the number of monthly active users reach 77 million — more than the total population of France and Sweden. This and other relatively new social games are accelerating the trend with their... Posted Sep 28 2011, 03:13 PM by Kristen Thomas - Public Relations Specialist with | with no comments Marketing, Interactive/Online, Advertising, Promotions, Social Media

• A "Pinteresting" Site for Retailers

  A new social media site is bringing together like-minded people with products they love in a fresh and innovative way. Retail marketers, meet a possible new best friend - Pinterest.com . Pinterest allows users to organize and share images they find on... Posted Sep 08 2011, 08:09 AM by Tori Young - Team Leader with | with no comments Integrated Marketing, Marketing, Interactive/Online, Creative, Advertising, Branding, Culture, Promotions, Technology, Social Media

• Create loyalty that’s rewarding

  Affinity programs are designed to promote a long-term relationship and affect shoppers' buying habits. Three out of four Americans participate in some kind of rewards program — but the trick is winning them over. Choose an appropriate strategy . Referrals... Posted Jul 12 2011, 09:04 AM by Harvey Kaner - Team Manager with | with 1 comment(s) Marketing, Advertising, Branding, Direct Marketing, Promotions, Business

• "The greatest marketing trend in the world"

  Filmmaker Morgan Spurlock, known for his documentary, "Super Size Me," is back -- delving into entertainment-based marketing in his newest movie, "POM Wonderful Presents: The Greatest Movie Ever Sold." Spurlock's new film is a... Posted Jun 20 2011, 10:41 AM by Shari Lesser - Public Relations Specialist with | with no comments Marketing, Advertising, Promotions

• Measuring social media success

  How do you measure the success of your brand's social media efforts? It depends on your goal. It's tempting to simply look at your fan and follower count; however, unless your only goal is to win a popularity contest, it's not always the best... Posted Nov 22 2010, 08:05 PM by Nicole Griffith - Account Management with | with 1 comment(s) Marketing, Advertising, Social Media

• Can you make the logo BIGGER?

  In light of the current logo uproars faced by both GAP and MySpace , now is an opportune time to address the perennial graphic design question asked of advertisers: Can you make the logo bigger? We've all heard it. There are even several spoofs about... Posted Nov 22 2010, 08:02 PM by Amber Bryan - Team Leader with | with no comments Marketing, Creative, Advertising, Branding

• What is user-experience design?

  You're probably familiar with terms like graphic design and website design, but what about user-experience (UX) design? What does this encompass? UX strives to create interfaces that meet users' needs, no matter what the platform - website, mobile... Posted Nov 22 2010, 07:59 PM by David Yoon - Interactive Design with | with no comments Marketing, Interactive/Online, Creative, Production, Technology

• Hey, what's that thing?

  It's a two-dimensional bar code usually called a QR (Quick Response) code. Created in the early 1990s for inventory tracking, QR codes are now used in B2C and B2B marketing. QR codes store information that can easily be deciphered by open-source software... Posted Nov 22 2010, 07:55 PM by Will Shepler - Team Manager with | with no comments Marketing, Interactive/Online, Advertising, B2B, Direct Marketing, Technology, Social Media

• Supercharge your brand with online video

  According to Nielsen, more than 9 billion video streams were viewed in the U.S. in March, and demand is growing. Here are some tools to get those eyes on your video. Aggregators : Sites like YouTube, Vimeo and funnyordie stream your video and make it... Posted Aug 11 2010, 06:42 PM by Maria Brenner - Video Production Specialist with | with no comments Marketing, Interactive/Online, Advertising, Production, Technology, Social Media

• Four simple tips for writing online

  1. Don't overshare - People post too much information. Twitter and Facebook make it easy to dash off a tweet or status update and you may not think about possible ramifications. Tweeting about confidential or personal information can backfire. 2.... Posted Aug 11 2010, 06:40 PM by Harvey Kaner - Account Management with | with no comments Marketing, Advertising, Social Media

• Who gives a <bleep> about the Oxford comma?

  Who says no one cares about punctuation anymore? When indie rock band Vampire Weekend made a recent appearance on "The Colbert Report," the host took the group to task for its song "Oxford Comma," which opens with, "Who gives... Posted Aug 11 2010, 06:37 PM by Kristen Thomas - Public Relations Specialist with | with 1 comment(s) Marketing, Public Relations, Advertising

• Why are you following us?

  Social media is all the rage in the marketing world, but what do consumers really want out of "liking" or "following" your brand? While it's true that most consumers expect to receive some sort of special offer, many - including... Posted Aug 11 2010, 06:35 PM by Lauren Kahner - Team Leader with | with 1 comment(s) Marketing, Interactive/Online, Promotions, Social Media

• The long...and short of it

  How do customers find your website? There is a trend in people entering longer search queries, defined as averaging five to eight words. These were up 7% between December 2009 and April 2010. Searches of eight or more words increased 4%*. As consumers... Posted Jun 09 2010, 11:37 AM by The Phelps Group with | with no comments Marketing, Interactive/Online, Technology

• Hispanic shoppers are buying more private label brands

  A recent study reports that private label brands account for 31% of household grocery expenses among Hispanics, averaging $172 monthly. Household income doesn't affect the amount spent, as Hispanics earning $50,000+ spend the most, at $195. Offering... Posted Apr 09 2010, 03:10 PM by Sofia Escamilla - Media Strategist with | with no comments Marketing, Advertising, Branding, Culture, Research