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• A "Pinteresting" Site for Retailers

  A new social media site is bringing together like-minded people with products they love in a fresh and innovative way. Retail marketers, meet a possible new best friend - Pinterest.com . Pinterest allows users to organize and share images they find on... Posted Sep 08 2011, 08:09 AM by Tori Young - Team Leader with | with no comments Integrated Marketing, Marketing, Interactive/Online, Creative, Advertising, Branding, Culture, Promotions, Technology, Social Media

• Melting pot or salad bowl?

  Today's multi-ethnic America, with all its sociological complexities, resembles a salad bowl in which every single ingredient retains its flavor regardless of the dressing — rather than a melting pot of consumers that can be reached by the lowest... Posted Apr 09 2010, 01:55 PM by Francisco Letelier - Creative Messaging with | with 1 comment(s) Integrated Marketing, Branding, Culture

• PR+Advertising+Promotions: 1+1+1 = 5

  Are your PR people communicating the same key message points as your advertising specialists? Are they on the same page as your sales promotion people? Are they all working from the same brand-building strategies? Evaluating the successes and failures... Posted May 19 2009, 04:39 PM by Joe Phelps - CEO with | with no comments Integrated Marketing, Marketing, Public Relations, Advertising, Promotions

• Results: Just how integrated are Los Angeles and Orange Counties?

  As part of his presentations to the Los Angeles and Orange County marketing communities, Dr. Tom Duncan, Founder and Director of the world's only Integrated Marketing Communications MBA program, distributed mini-audits that helped attendees diagnose how well their companies are integrated.... Posted Apr 01 2005, 02:00 PM by The Phelps Group with | with no comments Integrated Marketing

• Collaborate to be great

  Just as clear communication is the key to better understanding, collaboration is the key to taking a basic concept and making it really sing.... Posted Dec 23 2002, 04:49 PM by Joe Phelps - CEO with | with no comments Integrated Marketing

• What every marketer should know about IP

  Behind great products, services and marketing campaigns are valuable ideas -- intellectual property (IP) -- which represent a company's core assets such as product names, marketing positioning, sales promotions, press releases, etc.... Posted May 23 2002, 04:41 PM by Gary D. Yanker - Attorney and Educator with | with no comments Integrated Marketing

• You've got to be integrated

  A friend of ours said, "IMC" is like apple pie. What's not to like about it? Of course companies want their marketing communications plans to be coordinated under the same general strategies."... Posted Jan 23 2002, 04:55 PM by The Phelps Group with | with no comments Integrated Marketing, Interactive/Online

• Marcom wheel

  At The Phelps Group, this chart serves as a reminder to us of the elements crucial to our clients' marketing plans. You may find it useful, too.... Posted Jan 23 2002, 04:54 PM by The Phelps Group with | with no comments Integrated Marketing

• Getting the message heard

  As marketing professionals, you and I talk about reaching a customer through advertising, publicity and sales promotion. But do consumers really differentiate between them?... Posted Jan 23 2002, 04:50 PM by Joe Phelps - CEO with | with no comments Integrated Marketing