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• Create loyalty that’s rewarding

  Affinity programs are designed to promote a long-term relationship and affect shoppers' buying habits. Three out of four Americans participate in some kind of rewards program — but the trick is winning them over. Choose an appropriate strategy . Referrals... Posted Jul 12 2011, 09:04 AM by Harvey Kaner - Team Manager with | with 1 comment(s) Marketing, Advertising, Branding, Direct Marketing, Promotions, Business

• Hey, what's that thing?

  It's a two-dimensional bar code usually called a QR (Quick Response) code. Created in the early 1990s for inventory tracking, QR codes are now used in B2C and B2B marketing. QR codes store information that can easily be deciphered by open-source software... Posted Nov 22 2010, 07:55 PM by Will Shepler - Team Manager with | with no comments Marketing, Interactive/Online, Advertising, B2B, Direct Marketing, Technology, Social Media

• 10 must-follow rules for email subject lines

  First off, when developing an email campaign be sure to follow all CAN-SPAM laws. Secondly, when writing your subject line(s), be sure to follow the 10 rules below to avoid getting caught in SPAM filters and to increase your open rate. Avoid words such... Posted Apr 29 2008, 10:53 AM by Amber Bryan - Team Leader with | with 3 comment(s) Interactive/Online, Direct Marketing

• A tip on a tricky email subject that may save you a customer

  Email list owners typically do not release their lists. To retain control of the list, the list owner sends out the creative you submit. There is an indicator on the email saying the list owner is sending this email. So if a consumer unsubscribes to an email, they are unsubscribing to that list owner's email, not yours.... Posted May 05 2002, 04:29 PM by The Phelps Group with | with no comments Direct Marketing

• I already know my customers: what do I need to test?

  You may think you know your customers. But how well do you know them? When was the last time you defined them in clear, specific segments?... Posted Apr 02 2002, 04:35 PM by The Phelps Group with | with no comments Direct Marketing

• Your ultimate asset

  Quick! What's your ultimate asset? Answer: Your customers.... Posted Apr 02 2002, 04:34 PM by The Phelps Group with | with no comments Direct Marketing

• 80 years later, the basics still make sense for direct

  "Almost any question can be answered cheaply, quickly, and finally, by a test campaign. And that's the way to answer them -- not by arguments around a table. Go to the court of last resort -- the buyers of your product." -- Claude Hopkins, "Scientific Advertising," 1923.... Posted Apr 02 2002, 04:32 PM by The Phelps Group with | with no comments Direct Marketing

• Are there any great 800 numbers left?

  While they are hard to come by, you can still get one if you know where to look. There are services such as www.mytollfreenumber.com which own blocks of memorable 800 numbers (as well as 888, 877 and 866). Depending on your needs, you can find a premium 800 number to use for specific geographic areas only (businesses across the country can share the same toll-free number, while having exclusive rights to the toll-free number for calls originating in selected zones) or for the entire United States.... Posted Mar 23 2002, 04:27 PM by Shelly Walker - Account Leadership with | with no comments Direct Marketing

• Turn your DBase into an INFOBase

  If you found out that eight out of every ten dollars of your profits came from only twenty percent of your customers, what would you do?... Posted Feb 23 2002, 04:38 PM by The Phelps Group with | with no comments Direct Marketing