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• A "Pinteresting" Site for Retailers

  A new social media site is bringing together like-minded people with products they love in a fresh and innovative way. Retail marketers, meet a possible new best friend - Pinterest.com . Pinterest allows users to organize and share images they find on... Posted Sep 08 2011, 08:09 AM by Tori Young - Team Leader with | with no comments Integrated Marketing, Marketing, Interactive/Online, Creative, Advertising, Branding, Culture, Promotions, Technology, Social Media

• Hispanic shoppers are buying more private label brands

  A recent study reports that private label brands account for 31% of household grocery expenses among Hispanics, averaging $172 monthly. Household income doesn't affect the amount spent, as Hispanics earning $50,000+ spend the most, at $195. Offering... Posted Apr 09 2010, 03:10 PM by Sofia Escamilla - Media Strategist with | with no comments Marketing, Advertising, Branding, Culture, Research

• Melting pot or salad bowl?

  Today's multi-ethnic America, with all its sociological complexities, resembles a salad bowl in which every single ingredient retains its flavor regardless of the dressing — rather than a melting pot of consumers that can be reached by the lowest... Posted Apr 09 2010, 01:55 PM by Francisco Letelier - Creative Messaging with | with 1 comment(s) Integrated Marketing, Branding, Culture

• Crucial consumer trends for 2010

  What will consumers be searching for as 2010 unfolds? How can you make sure your business is at the forefront of their interest? Here's what's trending this year. Business as Unusual. Think of Amazon, Zappos and Virgin as pioneers in the digital... Posted Feb 08 2010, 03:36 PM by Greg Nason - Interactive Specialist with | with no comments Marketing, Advertising, Culture, Business

• Understanding the CRM ecosystem

  With the shift toward social media, it's important not to overlook some of the more traditional approaches when interacting with customers. For customer relationship management (CRM), the experts at Forrester Research recommend first establishing... Posted Nov 25 2009, 01:22 PM by Chris Wren - Video Production with | with no comments Culture

• Time for a tantalizing title

  Which company would you rather join — one with a Human Resources Manager or a Talent Master? Employees are looking to be rewarded for their accomplishments and acknowledged for their potential to grow — all through a title. In fact, some even value a... Posted Oct 22 2009, 10:56 AM by Jason Alloy - Client Concierge with | with 1 comment(s) Culture, Business, Career

• Twitter, Tweet, Tway what?

  Do you and your associates feel like you can't keep up with what’s going on in the world of technology and social media? One way to stay informed is to compile a list of relevant industry blogs. Use a blog reader (i.e. Google Reader ) to aggregate... Posted Oct 22 2009, 10:31 AM by Greg Nason - Interactive Specialist with | with no comments Interactive/Online, Culture, Technology, Social Media

• Sure you're efficient, but are you effective?

  Most of us can be efficient when we need to be. We can check off that agenda and say, "I put in a hard day's work." But was this the best possible use of your time? Professional writer and blogger Ali Hale writes that, "Being efficient... Posted Aug 31 2009, 03:17 PM by Russell Dean - CFO with | with no comments Culture, Business, Career

• Seven tips to manage inbox overload

  While Facebook, Twitter, LinkedIn and Plaxo connect us with friends and colleagues and provide a platform for alumni groups, civic issues, fan clubs and the classroom, and Moms' pleas for paper cups and markers, social media trickles into an already... Posted Aug 31 2009, 03:10 PM by Katie Frankle - Interactive Producer with | with no comments Interactive/Online, Culture, Technology, Social Media

• Jargon. The double-edged sword.

  We all use jargon to some extent, often not realizing that we are inserting "code words" into our conversations. Jargon speeds communications between those in the know, while simultaneously keeping outsiders from knowing what it is you're... Posted May 19 2009, 04:48 PM by Mike Rose - Art Director with | with no comments Marketing, Creative, Culture, Business

• Who’s paying attention to longer videos?

  With the constant demand for newer, faster technology, is it possible that the attention span of your target audience is shrinking? How does that affect online video? Have the rules changed for emerging viewing platforms, like BlackBerries? Whether watching... Posted Mar 11 2009, 10:23 AM by Jason Alloy - Team Manager with | with no comments Interactive/Online, Media Planning, Production, Culture

• Go with your gut — it's usually right

  How many times have you been called upon to make a snap judgment and, without knowing why, you sense a bad feeling? And how many of those times did your feelings of discomfort turn out to be correct? That innate sense is our intuition. Intuition speaks... Posted Mar 11 2009, 10:17 AM by Stacy Dominguez - Team Manager with | with 1 comment(s) Culture, Leadership, Business, Career

• Social media mayhem — lessons from British Airways and Virgin Atlantic

  Once you’ve entered the world of social media, how do you monitor online activity from employees, consumers and traditional media — all of which can impact your company’s perception? The answer is to actively monitor posts on blogs and social media networks... Posted Jan 30 2009, 12:00 PM by Janette Rizk - Public Relations with | with 1 comment(s) Public Relations, Interactive/Online, Culture, Social Media

• Urgent! Read this now!

  Could a false sense of urgency be plaguing your company? It can be tricky to diagnose and correct, because on the surface, it can appear as simple urgency. But, in the scenario of a false sense of urgency, there's a frantic feeling, driven by anxiety... Posted Nov 24 2008, 02:30 PM by Bill Threlkeld - Public Relations with | with no comments Culture, Leadership, Business

• Is e-mail the enemy of creativity?

  When it comes to creating great ads, I believe that e-mail has set us back about 50 years... to the old days, when a copywriter would write a headline; then, he’d walk that headline down the hall to the art director and slip it under the door. The art... Posted Nov 21 2008, 07:26 PM by Howie Cohen - Messaging with | with no comments Creative, Culture