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How to build trust in social media: Be responsive
Everyone recognizes that trust is paramount for establishing credibility in social media messaging. But how do you build trust in a medium where online identities may be little more than a logo and a few lines of copy? If you text, you already know: responsiveness...
Posted
Jun 09 2010, 11:34 AM
by Tom Rector - Messaging with | with
no comments
Interactive/Online
,
Business
,
CRM
,
Social Media
We’d like to hear from you!
Doritos launched a $3-million Super Bowl commercial that was written and directed by the winners of its "Crash the Super Bowl" contest. TurboTax ran a similar, highly publicized contest in 2007 . It's a trend that will continue to grow,...
Posted
Mar 11 2009, 10:13 AM
by John Leung - Interactive with | with
1 comment(s)
Marketing
,
Public Relations
,
CRM
Have you found the niche in your niche?
A growing trend for 2009 is Nichetributes, the power of making products and services relevant by incorporating “attributes” and features that cater to distinct consumer lifestyles and situations. For example, glove designers know that their customers...
Posted
Jan 30 2009, 12:20 PM
by Harvey Kaner - Account Management with | with
no comments
Marketing
,
Technology
,
CRM
Necessity. The mother of invention?
The new year is traditionally a time to take stock of our personal and professional lives. This year, the ante is upped for everyone, especially in the work realm. “How can my company succeed in this economy? How can we make a difference?” Don’t let fear...
Posted
Jan 30 2009, 12:05 PM
by Erin Culling - Account Management with | with
1 comment(s)
Business
,
CRM
Two simple words
Don't underestimate the power of saying "thank you." Many times, companies may become so focused on building the right message and planning the right marketing mix that they forget to include a "thank you" strategy. Whether it's...
Posted
Oct 20 2008, 04:31 PM
by Shelly Walker - Account Leadership with | with
1 comment(s)
CRM