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• Create loyalty that’s rewarding

  Affinity programs are designed to promote a long-term relationship and affect shoppers' buying habits. Three out of four Americans participate in some kind of rewards program — but the trick is winning them over. Choose an appropriate strategy . Referrals... Posted Jul 12 2011, 09:04 AM by Harvey Kaner - Team Manager with | with 1 comment(s) Marketing, Advertising, Branding, Direct Marketing, Promotions, Business

• To YELP or not to YELP? Three ways to use it.

  According to Experian's figures and study on the factors that influence purchase decisions, online consumer reviews come in as the third most authoritative, with Yelp.com as the consumer portal leader. Reaching 45 million visitors in January 2011... Posted Jul 11 2011, 01:33 PM by Kristen Thomas - Public Relations Specialist with | with no comments Interactive/Online, Advertising, Branding, Business

• Dominate your next presentation... in style

  Presentations direct the way we do business today, so why not dominate the practice - by using tablet computers (like iPads) to enhance the interactivity of your presentation? Businesses are increasingly running presentations on tablets, which often prove... Posted May 31 2011, 10:51 AM by Courtney Carr - Team Coordinator with | with no comments Technology, Business

• How to build trust in social media: Be responsive

  Everyone recognizes that trust is paramount for establishing credibility in social media messaging. But how do you build trust in a medium where online identities may be little more than a logo and a few lines of copy? If you text, you already know: responsiveness... Posted Jun 09 2010, 11:34 AM by Tom Rector - Messaging with | with no comments Interactive/Online, Business, CRM, Social Media

• Consistent brand experience = social payoff

  Now that social networking has become the No. 1 activity online, and 78% of consumers trust peer recommendations, the strength and consistent meaning of your brand is more important than ever. Your customers seek to engage and they want to share their... Posted Apr 09 2010, 03:04 PM by Michelle Adelson - Brand Strategist with | with no comments Marketing, Branding, Business, Social Media

• Tech breakdown

  Embracing leading-edge technology is important but watch out for the bleeding edge of over-investment in the latest craze. Rather than spend on the unknown, strengthen the areas that have good ROI and integrate a pinch of innovation. Investing in things... Posted Feb 08 2010, 03:41 PM by Matthew Knox - Interactive Specialist with | with no comments Interactive/Online, Production, Technology, Business

• Crucial consumer trends for 2010

  What will consumers be searching for as 2010 unfolds? How can you make sure your business is at the forefront of their interest? Here's what's trending this year. Business as Unusual. Think of Amazon, Zappos and Virgin as pioneers in the digital... Posted Feb 08 2010, 03:36 PM by Greg Nason - Interactive Specialist with | with no comments Marketing, Advertising, Culture, Business

• Wait, I'm a what?

  Are you a professional who plans, organizes, directs and controls company resources to complete specific objectives? That makes you, by definition, a "Project Manager." Though that might not be your title, and you may not even be trained as... Posted Nov 25 2009, 12:53 PM by Russell Dean - CFO with | with no comments Business

• Time for a tantalizing title

  Which company would you rather join — one with a Human Resources Manager or a Talent Master? Employees are looking to be rewarded for their accomplishments and acknowledged for their potential to grow — all through a title. In fact, some even value a... Posted Oct 22 2009, 10:56 AM by Jason Alloy - Client Concierge with | with 1 comment(s) Culture, Business, Career

• Sure you're efficient, but are you effective?

  Most of us can be efficient when we need to be. We can check off that agenda and say, "I put in a hard day's work." But was this the best possible use of your time? Professional writer and blogger Ali Hale writes that, "Being efficient... Posted Aug 31 2009, 03:17 PM by Russell Dean - CFO with | with no comments Culture, Business, Career

• 5 ways to help people remember you

  Are your presentations dry and unmemorable? Could you combine multiple slides to convey your message more succinctly? Could any of the words in your presentation be better illustrated as pictures? Cognitive psychologist Richard Mayer has explored the... Posted Jul 31 2009, 01:36 PM by Ben Parizek - Interactive Specialist with | with no comments Business, Career

• When little things mean a lot

  In today's fast-paced, first-impression marketplace, clear and concise communication is key. In trying to get a message out quickly, however, "correct" is often left out of the equation. By not taking the time to ensure that all messaging... Posted Jun 15 2009, 02:50 PM by Kristen Thomas - Public Relations Specialist with | with 1 comment(s) Marketing, Public Relations, Business

• For applause, pause

  Ever finish a presentation feeling that your audience didn't fully grasp your message? What could you have done to get the people hanging on your every word? Presentation coach Sims Wyeth explains how pausing throughout your speech could be the answer... Posted Jun 15 2009, 02:30 PM by Stacy Dominguez - Team Manager with | with no comments Public Relations, Business, Career

• Jargon. The double-edged sword.

  We all use jargon to some extent, often not realizing that we are inserting "code words" into our conversations. Jargon speeds communications between those in the know, while simultaneously keeping outsiders from knowing what it is you're... Posted May 19 2009, 04:48 PM by Mike Rose - Art Director with | with no comments Marketing, Creative, Culture, Business

• Frustrated fat fingers

  Mobile devices have taken an astonishing leap in the last few years, making most websites viewable on a majority of mobile browsers. But, unless a site has been built specifically for mobile use, it’s most likely frustrating users and losing market share... Posted May 19 2009, 04:42 PM by Daniel Sinor - Usability Strategist with | with no comments Marketing, Interactive/Online, Technology, Business