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• A "Pinteresting" Site for Retailers

  A new social media site is bringing together like-minded people with products they love in a fresh and innovative way. Retail marketers, meet a possible new best friend - Pinterest.com . Pinterest allows users to organize and share images they find on... Posted Sep 08 2011, 08:09 AM by Tori Young - Team Leader with | with no comments Integrated Marketing, Marketing, Interactive/Online, Creative, Advertising, Branding, Culture, Promotions, Technology, Social Media

• Create loyalty that’s rewarding

  Affinity programs are designed to promote a long-term relationship and affect shoppers' buying habits. Three out of four Americans participate in some kind of rewards program — but the trick is winning them over. Choose an appropriate strategy . Referrals... Posted Jul 12 2011, 09:04 AM by Harvey Kaner - Team Manager with | with 1 comment(s) Marketing, Advertising, Branding, Direct Marketing, Promotions, Business

• To YELP or not to YELP? Three ways to use it.

  According to Experian's figures and study on the factors that influence purchase decisions, online consumer reviews come in as the third most authoritative, with Yelp.com as the consumer portal leader. Reaching 45 million visitors in January 2011... Posted Jul 11 2011, 01:33 PM by Kristen Thomas - Public Relations Specialist with | with no comments Interactive/Online, Advertising, Branding, Business

• Can you make the logo BIGGER?

  In light of the current logo uproars faced by both GAP and MySpace , now is an opportune time to address the perennial graphic design question asked of advertisers: Can you make the logo bigger? We've all heard it. There are even several spoofs about... Posted Nov 22 2010, 08:02 PM by Amber Bryan - Team Leader with | with no comments Marketing, Creative, Advertising, Branding

• Hispanic shoppers are buying more private label brands

  A recent study reports that private label brands account for 31% of household grocery expenses among Hispanics, averaging $172 monthly. Household income doesn't affect the amount spent, as Hispanics earning $50,000+ spend the most, at $195. Offering... Posted Apr 09 2010, 03:10 PM by Sofia Escamilla - Media Strategist with | with no comments Marketing, Advertising, Branding, Culture, Research

• Consistent brand experience = social payoff

  Now that social networking has become the No. 1 activity online, and 78% of consumers trust peer recommendations, the strength and consistent meaning of your brand is more important than ever. Your customers seek to engage and they want to share their... Posted Apr 09 2010, 03:04 PM by Michelle Adelson - Brand Strategist with | with no comments Marketing, Branding, Business, Social Media

• Melting pot or salad bowl?

  Today's multi-ethnic America, with all its sociological complexities, resembles a salad bowl in which every single ingredient retains its flavor regardless of the dressing — rather than a melting pot of consumers that can be reached by the lowest... Posted Apr 09 2010, 01:55 PM by Francisco Letelier - Creative Messaging with | with 1 comment(s) Integrated Marketing, Branding, Culture

• Rebranding: the bad, the ugly and the good

  The Bad In this time of tightened wallets, sales are down and companies are looking for answers. Rebranding may help, but it should never be done without inspired purpose, an executable vision and total commitment. Uninspired changes are a fruitless expenditure... Posted Feb 08 2010, 04:11 PM by Will Shepler - Team Manager with | with no comments Marketing, Branding

• How evaluation helped Hallmark evolve

  Back in the late 1990s when sending e-cards took off, Hallmark, king of the greeting cards, was faced with a difficult decision: let other companies rule the online space with free e-cards or enter into the space itself. Would such a move devalue its... Posted Aug 31 2009, 03:05 PM by Jason Alloy - Team Manager with | with no comments Interactive/Online, Branding, Media Planning, Technology

• Small time

  The popular saying, "God is in the details" emphasizes the importance of being meticulous. But in the process, we sometimes forget to step back and look at the big picture. Often, it's the most obvious thing that gets missed. When designing... Posted Jun 15 2009, 02:48 PM by Armand Kerechuk - Art Director with | with no comments Marketing, Creative, Branding, Production

• Moms on FB!

  Yep, that’s right. My Mom has officially joined the millions on Facebook, and she loves it. This really shouldn’t be a surprise, as the fastest growing demo on FB is women, 55+. It’s pretty amazing that someone who survived WWII, witnessed the birth of... Posted May 19 2009, 04:54 PM by Harvey Kaner - Account Management with | with no comments Interactive/Online, Branding, Social Media

• Does sex sell?

  Yes and no. Sex doesn’t sell when it’s used as a cheap trick to grab attention but has nothing to do with the product. This was the case with a recent fast food commercial that showed a sexy woman devouring a burger in an orgy of bites, drips and slurps... Posted May 19 2009, 04:29 PM by Howie Cohen - Messaging with | with no comments Marketing, Creative, Advertising, Branding

• Can you make the logo BIGGER?

  We’ve all heard it. There are even several spoofs about it on YouTube. But making the logo bigger isn’t a branding strategy. It’s just a logo — not a way to get into the hearts and minds of today’s fragmented consumers who need to be engaged with your... Posted Jan 30 2009, 11:40 AM by Amber Bryan - Team Leader with | with no comments Creative, Advertising, Branding

• Courage: A new year’s resolution

  Brand Confusion is a big scary guy with a hockey mask and set of nunchucks — and he’s waiting for you. You cannot see this villain, but he is standing squarely between your brand and your target market. He thrives when companies imitate the brand messaging... Posted Dec 19 2008, 12:11 PM by Maria Brenner - Video Production Specialist with | with no comments Branding

• Perk up and perk often

  Want to save time? Interested in getting first dibs on exclusive fashions? Need free parking at the big game? Many companies are betting consumers will undoubtedly and enthusiastically answer "yes" to these questions, as the trend of giving... Posted Oct 17 2008, 02:27 PM by Jason Alloy - Team Manager with | with no comments Branding, Promotions