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The Phelps Group is
Los Angeles' only agency on the Advertising and PR charts.
Supercharge your brand with online video
Aug 11 2010
•
Marketing
,
Interactive/Online
,
Advertising
,
Production
,
Technology
,
Social Media
According to Nielsen, more than 9 billion video streams were viewed in the U.S. in March, and demand is growing. Here are some tools to get those eyes on your video.
Aggregators
: Sites like YouTube, Vimeo and funnyordie stream your video and make it searchable.
Tip: Follow all upload instructions for maximum quality and add tags for searchability.
Mobile Programming
: Smartphones give your video on-the-go viewership.
Tip: For the most mobile-friendly content, swap flash formats for .3GP and use compatible aggregators.
Viral Seeding
: Promote your video using aggregators, social bookmarks, blog/video comments and social networks.
Tip: Keep it relevant. Viewers can smell an empty sales pitch a mile away.
Branded Entertainment
: Create original programs that focus on a softer-sell approach via sponsorship and product placement.
Tip: Don't micro-manage - too strict of a message can make it feel contrived.
Tagged under:
Marketing
,
Interactive/Online
,
Advertising
,
Production
,
Technology
,
Social Media
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