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The Phelps Group is Los Angeles' only agency on the Advertising and PR charts.

Four simple tips for writing online

Aug 11 2010  •  , ,
1. Don't overshare - People post too much information. Twitter and Facebook make it easy to dash off a tweet or status update and you may not think about possible ramifications. Tweeting about confidential or personal information can backfire.

2. It's business - Social media allows you to have a more personal connection with colleagues and business associates, so your posts can be friendly, but not as casual or edgy as you'd send to a friend. Tweets don't allow much room for nuance, normally expressed with a look or voice inflection.
 
3. Double check - Once upon a time, no business communication ever went out without being scrutinized for errors. This is still crucial today, as sloppiness can have severe consequences. Check for typos, misspellings or grammatical mistakes. Make sure you're sending to the intended target. The auto-fill isn't always your friend, and be sure you're not replying to all unintentionally.

4. Write correctly - Don't use texting language for business emails. It makes sense on Twitter, given its truncated format, but try to avoid this. In an email, use proper capitalization and spelling, and no emoticons or cute abbreviations. c what i mean? omg :)  

Keep it professional, people. Write on.

From "Four Fatal Online Writing Mistakes" Lifestyle, American Express
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