A recent study reports that private label brands account for 31% of household grocery expenses among Hispanics, averaging $172 monthly.
Household income doesn't affect the amount spent, as Hispanics earning $50,000+ spend the most, at $195. Offering multiple tiers of private brand products, from basic to premium, can effectively appeal to Hispanics at all income levels.The upside is notably the youngest shoppers (18 to 24) who spend more than any other age group, at $199. In addition, 42% of Hispanics 25 to 39 have increased spending on private brands.The most purchased private brands among Hispanics:
Ways to encourage Hispanics to buy private brands:
Sources: progressivegrocer.comFood Marketing Institute (FMI) Private Brands Group