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The Phelps Group is Los Angeles' only agency on the Advertising and PR charts.

Consistent brand experience = social payoff

Apr 09 2010  •  , , ,

Now that social networking has become the No. 1 activity online, and 78% of consumers trust peer recommendations, the strength and consistent meaning of your brand is more important than ever. Your customers seek to engage and they want to share their understanding. Here are some ways to increase your effectiveness in today's landscape:

  • Extend your marketing plan beyond traditional channels and use avenues that engage your target.
  • Collaborate with your marketing experts to review and update your brand strategy quarterly.
  • Examine each consumer touch point to identify the areas where your brand may not be delivered cohesively.
  • Address the widest gaps initially, with an action plan for continuous improvement.
  • Focus on brand strategy early and throughout the business process to ensure your marketing communications align with the business goals.
  • Be sure your outward messages, products and customer interactions reinforce a consistent brand experience.

Taking action to incorporate these practices will yield new insights and opportunities to engage and connect.

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