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Tech breakdown

Embracing leading-edge technology is important but watch out for the bleeding edge of over-investment in the latest craze. Rather than spend on the unknown, strengthen the areas that have good ROI and integrate a pinch of innovation. Investing in things that lose value once driven off the lot is going nowhere fast. Utilize free resources and maximize your mileage.

Examples:

  • Use YouTube rather than build a video player or video network from the ground up
  • Use free software if there are no funds available to buy software - or use older versions of proven programs
  • Use inexpensive but efficient iPhone apps that connect your customers and employees through multiple instant messengers to increase communication
  • Use time-tested social networks instead of trying to create a new system (Facebook group, Ning, etc.)

 If the car runs well, why buy a new one?

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