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The Phelps Group is Los Angeles' only agency on the Advertising and PR charts.

Crucial consumer trends for 2010

Feb 08 2010  •  , , ,

What will consumers be searching for as 2010 unfolds? How can you make sure your business is at the forefront of their interest? Here's what's trending this year.

  1. Business as Unusual. Think of Amazon, Zappos and Virgin as pioneers in the digital frontier of customer touchpoints, then think of how you can outdo them.
  2. Urban Pride. Incorporating a city's character into your products for a huge edge in those markets.
  3. Real-time Reviews. Online, everyone is a critic, an advocate and a soapbox personality. You cannot control what is said, but you can certainly leverage the data to your benefit.
  4. (F)luxury. Luxury is about availability and perception, within your realm of control. As the trends fluctuate, concentrate on defining what luxury means for your target.
  5. Mass-mingling. As online technology makes it easier for people to coordinate and meet up in the offline world, determine how your product fits into this equation and do the math.
  6. Tracking and alerting. Everything is becoming trackable, and alerting puts your messages directly into the hands of voluntary recipients, the most qualified of targets. Have you noticed the food-truck-following craze lately?


For these and more trends, visit TrendWatching.com's January 2010 briefing.

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