Do you and your associates feel like you can't keep up with what’s going on in the world of technology and social media? One way to stay informed is to compile a list of relevant industry blogs. Use a blog reader (i.e. Google Reader) to aggregate all your news into one place, and read what's going on. Because some blogs post content from other industry blogs — find and follow the source of the information.
Another way to stay connected is by creating a group on sites like Yammer. Yammer is a tool for companies to provide a place for colleagues to share industry buzz, ask questions and get instant feedback on ideas. It serves as a company directory in which every employee has a profile and as a knowledgebase where past conversations can be easily accessed and referenced.
Now is the time to form an understanding of the technologies that allow for collaboration to develop new ideas and ways to have conversations with consumers — and each other.