Many webinars are guilty of TMI — too much information. A disciplined, well-crafted webinar will attack challenges and demonstrate how your products/services provide real solutions to their real problems.
Tips to keep those wandering eyes focused on your webinar content:• Avoid unexciting presenters and static PowerPoint slides• Take advantage of existing video footage • Add professional voice-over and graphics • Forge an emotional connection with your audience by using a high I:you ratio• Create interaction with Q&A — using memorable industry experiencesBesides the obvious tip of concluding the webinar on a good note — tell your audience what to do next: Is it a continuing Q&A on your social media platform? Is it lead-capture for additional person-to-person contact? Leave your audience empowered, motivated and ready for action. Who knows what the great information you’ve shared with them could lead to!