The popularity of mobile devices continues to grow, creating new obstacles to overcome when developing websites. Because mobile browsers display Web content the same as larger screen systems, the content is quite difficult to view and, in most cases, completely useless.When expanding your brand to the mobile market, it's critical to develop an intuitive, easy-to-use interface that gives users direct access to the information they seek, at a size in which they can see it. The last thing you want to do is provide a poor brand touch-point for your customers. Successful mobile sites utilize content from the parent site, yet are easy to view and navigate.Basics for mobile optimization: - Always provide adequate space for "Fat Finger" navigation, and avoid links to non-optimized pages.- Use default system features for drop-down menus and other common elements. - Consider using technologies that are supported by popular mobile devices.
- Test your mobile template system on the three most popular devices.The main reason to develop a mobile version of your site is simple: people using mobile devices have a smaller screen and a big fat finger. Check our next issue for an insight on mobile apps.