Yes and no. Sex doesn’t sell when it’s used as a cheap trick to grab attention but has nothing to do with the product. This was the case with a recent fast food commercial that showed a sexy woman devouring a burger in an orgy of bites, drips and slurps. Because sex has nothing to do with the product, it’s just borrowed interest — forgettable and, ironically for a food product, in bad taste. On the other hand, sex does sell when the very nature of the brand is sexy. Victoria’s Secret comes to mind. Sex is in its DNA. It’s the brand's responsibility to be sexy. And the sexier it is, the more people pay attention, remember and desire the product. Sex can be a powerful selling tool when it’s appropriate to the brand. When it’s not, it’s more than bad taste — it’s bad business.