With the constant demand for newer, faster technology, is it possible that the attention span of your target audience is shrinking? How does that affect online video? Have the rules changed for emerging viewing platforms, like BlackBerries?Whether watching breaking news clips via mobile phone or YouTube videos from their laptop, today’s consumers devour information quickly and move on. But, cutting content to avoid losing your consumers’ attention may not be the best strategy. A recent New York Times article supports that notion, because online users have the ability to stop/start and search for alternate content. And, once your target finds worthwhile material, they’re likely to stick around for the conclusion. In fact, it’s a smart idea to direct them to other related content at the end of the video.However, there is a balance. Remember, most online viewers are potentially sitting at a desk or are on-the-go with smaller viewing screens, and content probably shouldn’t be as long as programming created for those watching from comfy sofas and La-Z-Boys. Otherwise…click.