In any sales message, there comes a moment of truth. If you’ve done your job right, you have your target’s attention, generated interest and created a desire. Now comes the coup de grace: Getting a response. One way to do this is to get your target to make an affirmation on how they will benefit from your product. Here’s an example: CarMD makes a diagnostic tool that tells you why your “Check Engine” light is on – so you can avoid breakdowns and getting ripped off on car repairs.Using this call-to-action (CTA), you verbalize for your target the benefit they will receive by ordering. By getting them to say it to themselves, they are, in essence, making an affirmation to complete the order – Yes, I want to avoid car trouble, keep my family safe and not be overcharged for costly repairs I may not need.There are many other CTAs, but the order affirmation is perhaps the most positive, making those potential customers more likely to click on your “Buy Now” link.