We’ve all heard it. There are even several spoofs about it on YouTube. But making the logo bigger isn’t a branding strategy. It’s just a logo — not a way to get into the hearts and minds of today’s fragmented consumers who need to be engaged with your brand.If you think your logo is too small, stop and ask yourself: Is the ad on strategy and creatively memorable? Does it stop the reader and engage them with an offer or information that piques their interest?If the answers are "yes," then they’ll want to know where they can get it. Aha, the logo. It doesn’t matter what size it is or if it’s even in the ad. In fact, according to Hey Whipple Squeeze This by Luke Sullivan, ads without any logos at all are often the most powerful. Why? Customers don’t buy logos, they buy benefits. So if you can effectively convey the benefits, logo size only matters in terms of design, something best left to the eye of a seasoned art director.Listen to the rock ode to graphic designers everywhere, Make the Logo Bigger and/or view the Make My Logo Bigger Cream video spoof.