Social networking — something only kids are doing or an opportunity to reach millions of new customers? Take note:1. We’re still entering the age of social networking.2. It’s not too late to jump into the dance without looking awkward.3. It is a lot easier than it seems.You’ve known about social networking since you were a child — it’s spending time with people, sharing ideas, listening to their stories and then feeling good because you’ve connected with someone. It’s just now those interactions are done online. Unfortunately, the majority of online marketing has forgotten how simple this idea is and has tried to apply standard marketing plans (buying ads, adding a free shipping offer, etc.) to its entrance into the social world. The truth is, it’s about making connections — something much easier (and more affordable) than you’d imagine.How to best connect with consumers is unique to each industry. Papa John’s pizza, for example, recently gave away a free pizza to anyone who signed up for its Facebook page. It earned more than 180,000 friends and significant industry recognition. Try asking yourself how you would interact with your consumers if this were 1908 — and then simply follow the same methods, just do so online.