When it comes to creating great ads, I believe that e-mail has set us back about 50 years... to the old days, when a copywriter would write a headline; then, he’d walk that headline down the hall to the art director and slip it under the door. The art director would come up with a visual for it and that’s how ads got done. Not face-to-face... but door to door.
Now we’re separated by computers instead of doors. So it's worthwhile to remember the advantages of creating face-to-face:
For your next creative challenge, shut down your e-mail, walk down the hall, go face-to-face and make the sparks fly.