Don't underestimate the power of saying "thank you." Many times, companies may become so focused on building the right message and planning the right marketing mix that they forget to include a "thank you" strategy.Whether it's printed on an order form, a handwritten note or expressed in an email, a "thank you" builds relationships with key stakeholders (which includes customers and employees) and strengthens your brand by simply making a great impression. This plan even includes thanking complaining customers for giving you a chance to make a situation right.Thank you notes don't take much time – you just have to get over the painful memories of having to write your distant relative for her heartfelt and useless, gift. And they don’t have to be long. A short and thoughtful "thank you," expressing gratitude for gratitude’s sake, lets people know you appreciate them.So, take a moment and think about to whom you could send a sincere thank you note to today. And if you're at a loss for words, many websites are available that can give you useful ideas, tips and strategies for creating well-thought-out "thank you's."
Nice one, Shelly. The old saying "we don't need to be taught nearly so much as we need to be reminded" applies here. Thanks for the reminder! JP