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Perk up and perk often

Want to save time? Interested in getting first dibs on exclusive fashions? Need free parking at the big game? Many companies are betting consumers will undoubtedly and enthusiastically answer "yes" to these questions, as the trend of giving customer perks and privileges is set to expand in 2009.

While offering perks to consumers isn’t a new idea (think airline miles and credit card rewards), a shift toward less tangible extras and more status and convenience-aimed perks is gaining momentum. Take Insinger de Beaufort for example. This Amsterdam-based bank will shorten your "to do" list by letting you toss unpaid bills, speeding tickets, tax returns and such into a box, which is picked up by a courier. The bank handles the paperwork and returns the processed item within three days.

From IKEA’s premium parking for customers with fuel-efficient vehicles, to free parking for Lexus-driving Atlanta Braves fans, hassle-reducing, value-added programs are more in demand today than ever before. And smart companies are responding.

Trendwatching.com calls this micro-trend "Perkonomics," and reminds us that perks not only help build customer loyalty, but can be the differentiator for first-time consumers.

Read more about brand building with perks over your morning jolt of joe.

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