We're all familiar with the traditional ways to measure marketing success from sales reports to phone inquiries to website visits. But here’s another measure reported to us by our City of Hope client. In a recent local Spelling Bee, a precocious little girl was asked to spell the word "cancer." Without missing a beat, she said, "c-a-n-s-w-e-r." Unfortunately, she lost the contest. But she can be proud that she’s aware of the City of Hope canswer campaign, which is informing people of all ages that this scientific leader has answers to cancer.