July 2008 - Posts

• On the favorites list – part II

  Jul 28 2008

  Do you have a website that saves you time, gives you a chuckle or helps you share information with like-minded people? This month, we’ll focus on Sites for Sharing. dopplr.com - Dopplr lets you share your travel plans privately with a group of friends and colleagues whom you have chosen. It then tells you when people you know will be in the same cities. It also reminds you of people who live in the places you’re planning to visit. ffffound.com - This lets you post and share your favorite images found on the Web and dynamically recommends each user's tastes and interests for an inspirational image-bookmarking experience. joost.com - It is a new way to watch TV – it’s online and on demand. With more than 28,000 shows and close to 500 channels, you can’t really say that there’s nothing on! jazz-on-line.com - Vintage Jazz music. Listen for free to more than 19,000 songs or get three months of unlimited downloads for $5! associatedcontent.com - Associated Content is a platform that enables anyone to publish their content in any format on any topic (similar to Wiki) and then distributes it to engaged audiences through the website and content partners. stylehive.com - Stylehive is an online style club for people who live for fashion, design and shopping. It's where you meet your style muses and follow them as they discover and share their latest finds. with 2 comment(s)

• The Phelps Group in the news...

  Jul 22 2008

  The world was deeply touched by Carnegie Mellon professor Randy Pausch’s Last Lecture about achieving your childhood dreams. Entrepreneur.com journalist Carrie Brenner explores those basic concepts as they relate to entrepreneurs... and found that many of Joe Phelps’ guiding principles for the agency parallel those in the Last Lecture. Read the full article. A recent exhibit at the New York Public Library celebrates the creators of some of the most successful advertising campaigns of the last 80 years. This tribute includes The Phelps Group's own Howie Cohen’s award-winning lines, "I can't believe I ate the whole thing" and "Try it, you'll like it." Read more about The Real Men and Women of Madison Avenue Coca-Cola’s offer – everyone in America can get a free bottle of Coke Zero if one of its drivers wins a NASCAR event. Our media coach, Mary Jo Sobotka, comments on the latest hyper-promotion. Los Angeles Times business reporter Cyndia Zwahlen, partnered The Phelps Group with the owner of Top Drawer Hardware for a small business makeover. The owner spent time with Amber Bryan, team leader, and stayed for an animated brainstorming session at our BrainBangers' Ball, walking away with dozens of ideas to better focus on her target audience and enhance the retailer’s marketing efforts. Read more. with 2 comment(s)

• The right side of advertising

  Jul 22 2008

  Have you ever noticed that most online advertisements, if not at the top of the page, are placed on the right side? It's something we take for granted and probably never really thought about why. Placement is everything. Because the scrollbar is on the right side, it makes sense to place the ad on the right, as that’s where most users focus their attention and are likely to keep their cursor. But it goes beyond that. Whether it was strategic or accidental, sites like Google and Yahoo have set the standard for ad placement. Now, because of these sites, viewers expect to see ads on the right side. However, some websites seem to have missed the first memo. Facebook recently announced that it is moving ads from the left to the right side of the page. It's something so simple, but most of us probably never thought about it. Facebook obviously didn't until now. Read the article at: Adweek.com Read the press release at: Facebook.com with 2 comment(s)