Web 2.0 is playing a large role in the 2008 presidential campaign, enabling candidates to reach millions of voters and truly engage them in the political process. This has been accomplished through the rise of social media, which is now a vital component of a candidate's marketing strategy. This emerging political marketing strategy serves as an example to brand marketers looking at social media as a way to influence consumers.
Tapping into this audience allows candidates the opportunity to get their message distributed virally in an interactive environment. This increases their reach exponentially and, often, with greater influence given the level of voluntary consumer advocacy — something most brands want. A lot can be learned from the campaigns' creative and successful use of this marketing platform. Keep watching!