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Websites: pure and simple

Some companies are still missing the mark with their website. Here are my top six "musts" when designing a great website:

  • Usability, usability, usability! (Great typography, simple, clear layout, compatibility).
  • Strong call to action, preferably in the form of great user tools--what's in it for the user?
  • Short, snappy copy. Period.
  • Integrating Web 2.0 tools for greater relevance (blog editorials, social bookmarks, comments, RSS).
  • Search Engine Optimization (SEO) and Search Engine Marketing (SEM) considerations.
  • Tracking and reporting impressions, lengths of visits, click-throughs, conversions, and exits.
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