Websites: pure and simple

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Jul 10 2007 • Interactive/Online

Some companies are still missing the mark with their website. Here are my top six "musts" when designing a great website:

Usability, usability, usability! (Great typography, simple, clear layout, compatibility).
Strong call to action, preferably in the form of great user tools--what's in it for the user?
Short, snappy copy. Period.
Integrating Web 2.0 tools for greater relevance (blog editorials, social bookmarks, comments, RSS).
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) considerations.
Tracking and reporting impressions, lengths of visits, click-throughs, conversions, and exits.

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