Who We Are
What We Do
Category Expertise
Hispanic Marketing
Case Studies
Newsroom
Careers
Contact Us
Creative Strategies blog
For media inquiries, please contact:
Roxana Janka
310-752-4485
Stay Connected
Categories
Advertising
Asset Management
B2B
Branding
Broadcast
Business
Career
Creative
CRM
Culture
Direct Marketing
Howie Cohen - Messaging
Integrated Marketing
Interactive/Online
Leadership
Marketing
Media Planning
Production
Promotions
Public Relations
Research
Social Media
Technology
The Phelps Group
The Phelps Group on Twitter
Archives
March 2012
(5)
February 2012
(3)
October 2011
(2)
September 2011
(2)
August 2011
(1)
July 2011
(3)
June 2011
(2)
May 2011
(1)
November 2010
(4)
August 2010
(4)
June 2010
(4)
April 2010
(3)
February 2010
(4)
November 2009
(5)
October 2009
(5)
August 2009
(4)
July 2009
(4)
June 2009
(4)
May 2009
(6)
March 2009
(5)
January 2009
(5)
December 2008
(4)
November 2008
(5)
October 2008
(5)
September 2008
(4)
July 2008
(3)
June 2008
(4)
May 2008
(1)
April 2008
(5)
March 2008
(4)
February 2008
(5)
January 2008
(1)
November 2007
(3)
August 2007
(3)
July 2007
(3)
February 2007
(3)
December 2006
(2)
November 2006
(2)
May 2006
(1)
February 2006
(2)
December 2005
(2)
October 2005
(2)
September 2005
(2)
June 2005
(2)
May 2005
(2)
April 2005
(2)
February 2005
(2)
January 2005
(1)
December 2004
(1)
November 2004
(2)
September 2004
(1)
June 2004
(1)
September 2003
(1)
August 2003
(1)
July 2003
(1)
June 2003
(2)
April 2003
(1)
December 2002
(1)
September 2002
(2)
July 2002
(1)
June 2002
(1)
May 2002
(3)
April 2002
(8)
March 2002
(5)
February 2002
(3)
January 2002
(10)
Sign up for our Creative Strategies newsletter
Thank you, you are now subscribed to receive
Creative Strategies
email newsletter.
Name:
Email:
The Phelps Group is
Los Angeles' only agency on the Advertising and PR charts.
YouTube killed the wordsmith star
Feb 01 2007
•
Interactive/Online
MTV launched in 1981 with "Video Killed The Radio Star," a prophetically titled video by a now-defunct British band named The Buggles. In just 26 years, the catchy, ominous song title arguably has become a reality for radio.
Is the same happening to written content online?
Could be. Check out
http://www.youtube.com/watch?v=rJ9IPZLPGr4
to see how Dove Soap is using custom content and viral marketing to spread the word about a new campaign. Then ask yourself if you'd rather scroll a page of text about this Dove-sponsored program or watch this video.
Can programs like Flash and Final Cut Pro and sites like YouTube and MySpace more effectively communicate your message in an engaging, intrusive manner? Maybe. What are you doing to develop original content, including podcasts and videocasts, and/or other custom programming?
Video may have killed the radio star, but the Buggles' classic happily still lives. Where? On YouTube, of course!
http://www.youtube.com/watch?v=cmjuGIVyP4Q
.
Tagged under:
Interactive/Online
Comments
No Comments
Leave a Comment
Name
(required)
Your URL
(optional)
Comments
(required)
Remember Me?
Add