With more than 200 factors considered by Google when deciding where to position your web site on a given search, how do you know if your site has what the spider will approve of?Web Inspect is a free program that gives you great information on how each page of your website is optimized for specific keyword phrases. Simply enter your site's URL and the search phrase for which you've optimized the specific page. It will inspect your title tag, keywords, anchor tags and more, plus give you suggestions for improvement.Other web sites that can help you optimize your site include SEOchat and sitening.com.
Companies use positioning statements as a guide to help them differentiate themselves in the marketplace. But now there's a need for another type of statement: the Innovation Statement.Because the world is changing at an accelerating pace, a company's success is often dependent on its ability to learn quickly and remain flexible enough to keep pace with sweeping changes in its industry. Therefore, innovation itself is highly respected.As an exercise, think about what your answer would be if a reporter asked you, "What innovation is your company developing or proving now?" Write your answer as an innovation statement. For example, (blatant self-promotion) our innovation statement at The Phelps Group is: We've devised a way to focus the brains of the entire company on client challenges, while keeping the accountability with the client-based team.