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The Phelps Group is
Los Angeles' only agency on the Advertising and PR charts.
"AWESOME"
Feb 05 2006
•
Creative
My guess is that there are 987,000 adjectives in the English language. So why does it seem like everybody uses just one?
AWESOME!
That dress is awesome. Your car is awesome. Awesome party, dude!
Why does everybody use it? Because everybody uses it. It’s familiar and socially acceptable. No risk. No rejection. But no reward.
"Uni-word" communication is colorless, without variation or imagination, and definitely lacking creativity. We are in a business that demands fresh ideas, fresh communication and fresh adjectives.
So I encourage everybody to “Use your words.” A new, unexpected adjective shows you have courage and creativity. It makes communication more colorful. And ultimately, it makes life more rewarding.
So be
splendid
. Wear an
astonishing
dress. Drive a
prodigious
car. Go to a
wondrous
party and have a
stupendous
time.
By avoiding overused words like "awesome"...you will be!
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