Search Engine Optimization (SEO) is rapidly trading the importance of coding techniques in favor of content and popularity. So, before you spend your SEO budget implementing outdated techniques, read on. Google is hip to sites that artificially inflate their rankings with reciprocal links, unoriginal content and keyword-loaded copy. Sudden shifts in the number of in-bound links or the number of pages added to a site will be seen as suspicious. Google favors those sites that grow steadily over a long period of time and whose in-bound links are gained at a steady pace. SEO is not just a programming technique; it's a content opportunity. If your site provides information that is useful to the online community, in-bound links and traffic will follow and Google will take note. Keyword density is a red flag, so don't overload your site with keywords. But if a term you'd like to rank for doesn't appear prominently on your site, you probably won't rank well – having a good amount of copy on your site is important. There is no magic bullet for ranking well in the search engines; a comprehensive listing of factors can be found at the link below. My advice? Ask not what your web programmer can do for your ranking, but what you can offer the online community. http://www.seomoz.org/articles/search-ranking-factors.php
Have you ever tried to get a domain name that you've wanted, only to find out that it's been taken? Someone beat you to the punch, so you go to whois.net and discover that the domain expires January 31, 2006. Doesn't that mean that on February 1st, it should be on the market and available to everyone? Not necessarily.Domains expire in stages. When you let your domain "die" you are usually given three months to re-acquire it. The actual release of a domain name into the public market pool is a secret, and the only way to get the name is to troll the various domain registration firms on a daily basis.Depending on how important it is for you to acquire that domain name, hiring a service to do the domain name hunting for you may be a better use of your time. Companies like DropShark are available to help and have the expertise to figure out when a domain name becomes available.