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Did you see that TRYvertisement?

Experienced consumers are more receptive to powerful alternative marketing thinking such as TRYvertising, a new breed of product placement in the real world where consumers can make up their minds based on their experience. Check out how these TRYvertisers are creating trial for their products:

  • Fairmont Hotels in the Bay Area has a partnership with Porsche to provide guests with "Tour de Fairmont" packages, available at The Fairmont San Francisco and The Fairmont Sonoma Mission Inn & Spa. Guests can choose from a Porsche Boxster or Cayenne. (Source: USA TODAY)
  • Last year, Senseo installed its coffee machines at a number of Dutch bus and tram stops, offering waiting passengers a cup of fresh-brewed coffee. It was perhaps not the most spectacular stunt ever, but much more relevant to consumers than a billboard trying to show the aroma.
  • Nike Fitness Academy is offering a series of free workout classes, taught by certified instructors from the Nike Fitness Team, in the fitness room of the General William Lyon University Center at USC. Participants can try on the latest models and styles of Nike shoes while they work out. (Source: Daily Trojan News)

If you don’t give TRYvertising a try, someone else may, and customer expectations are easily set. (Source: www.trendwatching.com)

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