April 2005 - Posts

• Results: Just how integrated are Los Angeles and Orange Counties?

  Apr 01 2005

  As part of his presentations to the Los Angeles and Orange County marketing communities, Dr. Tom Duncan, Founder and Director of the world's only Integrated Marketing Communications MBA program, distributed mini-audits that helped attendees diagnose how well their companies are integrated. The results showed that on a scale of one to five, with one being "Never Integrated" and five being "Always Integrated," the Southern California companies in attendance averaged 3.02. To take the ten-question IMC Mini-Audit for yourself, and to see how your company stacks up against the average, head to The Phelps Group's IMC Mini-Audit. no comments

• Tourism and travel companies: Seeking a good return?

  Apr 01 2005

  All businesses want a good return on their marketing investment. Travel and tourism companies are increasingly getting good returns from...a good return! Someone made happy the first time around is likely to return. To help you focus on your best customers, we suggest bringing emotion to your mission: Honor the relationship immediately. As in any relationship, those tentative first steps where we express mutual interest in each other are the basis for the relationship's growth and longevity. Build your database sensitively. Communicate frequently with your customers, and in a way that overtly acknowledges that their privacy is important to you. Recognize loyalty creatively. Reward loyalty, but not just with points. What creative initiatives can help you inspire a good return from your guests? Exceed expectations. Roberta Nedry, president of Hospitality Excellence, a consulting and training firm says, "The best organizations exceed expectations at every touch point of the visitor's stay!" no comments