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The Phelps Group is
Los Angeles' only agency on the Advertising and PR charts.
Are you ready to be in the media spotlight?
Feb 01 2005
•
Public Relations
Whether you’re doing a one-on-one interview with a reporter, speaking at a press briefing, or responding to media queries during a crisis, it’s essential to be prepared. Responding promptly, fully, truthfully and with confidence and conviction can position you and your company in the most favorable light with your key audiences.
Because of the number of print and electronic media outlets, and because of their instantaneous nature, you can be thrust into the media spotlight. When that occurs, you should have an understanding of how journalists work, what constitutes news, and how to make the most of an interview.
Media training can help you: 1) learn to recognize media opportunities when they occur; 2) be relaxed and confident in your interviews; 3) get your points across efficiently and effectively; and 4) position yourself as a valuable media resource.
Following are just a few tips:
Keep your answers brief and to the point
Avoid industry jargon; speak in terms understood by the non-expert
Have key message points ready
Provide facts and figures to reinforce your position
Be calm, courteous and honest
Never talk "off the record"
Want to know more? E-mail me and ask about our media training programs.
Tagged under:
Public Relations
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