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The Phelps Group is Los Angeles' only agency on the Advertising and PR charts.

Five trends that are changing how we target customers.

Jan 01 2005  • 
  1. The iPod World:
    We are living in a private listening “iPod World,” which means it is going to be harder to reach the millions of iPodians, who all have money to spend.
  2. Word of Mouth Buzz:
    Specific word of mouth marketing tactics will complement and sometimes even replace normal mass media. Companies will “plant” their products into specific events and areas where their target audience congregates.
  3. Instant Messaging and RSS:
    E-mail, even though it is choked with junk, will never disappear, but its use for prime target groups and specific subscribers will decline and be replaced by Instant Messaging and Direct-to-Desktop RSS feeds.
  4. Online Advertising Alternatives:
    Millions of people are on the Internet on a daily basis, outdrawing the majority of TV shows. As a result, online advertising will blossom as a prime advertising medium because of cost efficiencies, the ability to target, and more importantly, the ability to be measurable and accountable. Contributing to the rise of online advertising will be the popularity of DVRs, which allow consumers to skip the commercials.
  5. Webcast Infomercials and Educational Demonstrations:
    As broadband expands, companies will utilize webcasts as a way to offer specific information to their customers. Imagine a private “Webcast VIP Sale” being held by a retailer.
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