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The Phelps Group is
Los Angeles' only agency on the Advertising and PR charts.
December 2004 - Posts
How reliant is your brand on your leader's reputation?
Dec 08 2004
"Despite the size of modern corporations, the person in charge sets the tone, defines the style and becomes the company's face," says Fortune magazine.
That is often the case. However, in corporations managed for the
future,
the overall culture carries the brand and is not as reliant on one leader.
As a leader your reputation is shaped by how well you build trust by:
Being believable
Communicating a clear vision to all stakeholders
Executing on this vision
Attracting, inspiring and retaining high performing people
Demanding ethical conduct
Caring about customers
Understanding the nature of teamwork
Showing courage and competency during crisis
Warren Buffet says, "Trust is like the air we breathe. When it's present, nobody really notices. But when it's absent, everybody notices."
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