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The Phelps Group is
Los Angeles' only agency on the Advertising and PR charts.
Linking brand equity to stock equity
Nov 08 2004
•
Branding
In today's shareholder-driven world, where meeting or beating quarterly expectations is a constant consideration, what role can the somewhat nebulous brand play? As it turns out, while the brand may be hard to touch, its effect on stock equity can be seen, measured and influenced. Our
white paper
, "Linking Brand Equity to Stock Equity," gathers the evidence and opinions to show how an investment in the brand is a good thing for shareholders.
Tagged under:
Branding
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