Quick! What's your ultimate asset? Answer: Your customers.
Quality products are offered by lots of competitors. But the trophy goes to those who develop the best relationships with their customers.
A new level of relationship marketing is now more feasible because the price of database technology and communications has dropped so dramatically.
Customers' habits can be easily tracked. Products and messages can be customized. You can essentially give your customers what they want with the message, "We care enough to know your needs."
The companies who capitalize on this opportunity will have a competitive edge for the life of each customer they acquire.
Unlike using mass media in which we're required to find customers for products, relationship marketing requires finding products for customers.
While traditional marketers look for share of market, relationship marketers build share of customer.
Products and services can become obsolete overnight. Customers can last a lifetime. So, the most valuable asset a company has is its customers.
Creative solution? Use database technology to get closer to your customers. Now!