Business is experiencing a new age -- the age of alliances. Companies are looking for a business or marketing partner who is trying to reach the same targets -- then teaming up to share resources. The problem is, alliances often fail. Most from lack of research, poor planning or trying to run before walking. Ask these questions when entering into an alliance:
A partner should bring to the table what you can't and vice versa. It's better for both of you in the long run to be candid. Be sure to understand your partner's capabilities, competence and methodologies. A successful alliance does not mean that you will always agree with each other. Often those differences can be an opportunity for to learn from one another.