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Sep 02 2008
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Research
Hank Shaw - Account Leadership
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How would you rate your company on creating consumer feedback loops? Yes, customer feedback can be scary and, sometimes, the truth hurts. But, in the end, listening to customers and putting their feedback into product development pays off with loyalty...
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Jul 28 2008
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Interactive/Online, Culture, Technology
Compiled at The BrainBangers Ball
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Do you have a website that saves you time, gives you a chuckle or helps you share information with like-minded people? This month, we’ll focus on Sites for Sharing. dopplr.com - Dopplr lets you share your travel plans privately with a group of friends...
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Jul 22 2008
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The Phelps Group
The Phelps Group
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A new exhibit at the New York Public Library celebrates the creators of some of the most successful advertising campaigns of the last 80 years. This tribute includes The Phelps Group’s own Howie Cohen’s award-winning lines, “I can’t believe I ate the...
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Jul 22 2008
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Interactive/Online
Nicole Griffith - Account Management
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Have you ever noticed that most online advertisements, if not at the top of the page, are placed on the right side? It's something we take for granted and probably never really thought about why. Placement is everything. Because the scrollbar is on...
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Jun 17 2008
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Interactive/Online, Culture, Technology
Compiled at The BrainBangers Ball
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Do you have a website that saves you time, gives you a chuckle or helps you share information with like-minded people? This month we'll share a few time-saving sites: bugmenot.com - If you hate registering on a site in order to view some content,...
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Jun 17 2008
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Marketing, Branding
Jason Alloy - Account Management
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The ultimate in luxury, design and fashion may soon be seen in more places than just Miami's Ocean Boulevard or one of Paris' flashy catwalks. Would you believe the elite may soon be gathering in a Burger King or that the hippest outfits might...
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Jun 16 2008
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Business
Judy Lynes - Public Relations
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That headline in the Harvard Business Hotlist e-newsletter captured my attention; equally compelling was Bill Taylor's article about the super-successful Zappos. In a nutshell, the company is fanatical about customer service and wants to make sure...
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Jun 13 2008
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Interactive/Online, Technology
Greg Nason - Interactive
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File versioning is a technique commonly used by software developers to retain the history of a digital file. This provides the ability to roll back changes to a previous point in history when the software was known to run bug-free; but versioning is not...
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May 11 2008
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Culture
Harvey Kaner - Account Management
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Adapted from "Rolling out the welcome mat" by Kira Vermond, published by theglobeandmail.com, April 26, 2008 While some companies still adhere to the old, here's-your-desk-here's-your-phone-and-good-luck mentality, other organizations...
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Apr 29 2008
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Interactive/Online, Direct Marketing
Amber Bryan - Account Management
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First off, when developing an email campaign be sure to follow all CAN-SPAM laws. Secondly, when writing your subject line(s), be sure to follow the 10 rules below to avoid getting caught in SPAM filters and to increase your open rate. Avoid words such...
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Apr 21 2008
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Culture, Leadership
Joe Phelps - CEO
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The people you want to hire do not need motivating. They're mature adults and probably have the energy level they'll have for the rest of your relationship.
So, it's not about motivating. It's about alignment of goals......
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Apr 08 2008
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Public Relations
Bill Threlkeld - Public Relations
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During the last decade, the rush of excitement and empowerment that has come with blogging has led to an increase in choice fatigue. The challenge? Who to believe in all the clutter. But that’s changing. A recent post on Adweek.com entitled " The...
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Apr 04 2008
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Creative
Tom Rector - Creative
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Call it a tag line, slogan or theme line, it’s the essence of your brand – distilled into (preferably) seven words or less. A theme line can: • Express your company’s vision or unique market position. • Define your brand’s character or extol a benefit...
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Apr 02 2008
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Public Relations
Bill Krenn - Public Relations
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When you market a new product or service, credibility is key. Potential buyers want to be assured that what they are buying lives up to the seller’s claims. Think about getting someone other than the manufacturer or seller to say something great about...
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Mar 17 2008
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Culture
Joe Phelps - CEO
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You're a business owner, you're a long-term planner and you'd like to have a succession plan that benefits you and the people who've helped you build the business. If that's the case, then the you'd probably like to: Have your...
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